Start a blog to make extra money (or even all the money) you will need to live in the Philippines. Or, how do I get a job in the Philippines. Even if you are new here, or even if you are still just investigating whether moving to the Philippines is right for you, I am sure you’ve seen those questions already. Aside from relationship and visa questions, they are probably very near the top of the list for questions people really want answers to.
Well it struck me a few day ago, when a fellow contacted me for help about fining a job here in the Philippines, I had a bit of an non-religious epiphany when I realized the two questions might be more related than I ever had thought. Really, epiphany? If you think I’m “overreaching” with that one, go ahead and substitute “brain fart”, I don’t drink tea with my pinky pointed out. 😉
Let me try to explain why I suddenly felt such a connection might be there.
First, a few words on blogs and making money with blogs. If you aren’t “into that”, fine, this won’t take long and I won’t be trying to “sell” you on anything, you just might gain some understanding here that could help a friend or even a child or other family member.
Since you are reading these word on a “blog” and since you know Bob and others hereabouts have been “blogging” for years. And you also, I assume, know that many of us make a buck or two, you may think you know more about blogs than you really do. Here’s a bit of a “cut to the chase” lowdown.
Four Main Reasons For a Starting a Blog:
1. To Make Enough Money To Quit Your Job (Main Income Source):
This is one of the most common ideas folks seem to have. We’ve all heard success stories about how some guy or gal did the “Johnny Paycheck” thing with their boss and now happily makes a fortune blogging of the beach in Palawan (or Pattaya or Pyongyang). What? there’s no beaches at Pyongyang? OK. never mind, don’t go there to blog on the beach and make a million a month … plenty of other places.
Obviously this reason has nothing to do with getting a job in the Philippines, and it’s the most difficult business model to”make happen”, so that’s not at all what I recommend.
2. To Create A Side Income Stream For Fun Things Like Holidays (or to supplement your pension)
Now this “flavor” of blogging id much more common, much easier to be successful at, and one I often recommend to people. But, again, it’s not a “JOB” and it’s not what really struck me as a sort of “marriage” between a job and blogging.
It’s a perfectly viable technique though (works good for me, actually), but again I could write a whole book on this, and the article you’re reading is about “finding a job”, so let’s stay on track.
3. To Get More Customers For Your Small Business (Lead Generation)
Now here, especially if the main thing you are worried about is money, is where a LOT of you ought to be doing some exploring. Rather than a “job’ a lot of people are dreaming of opening some sort of business.
I think there is no tool that can possibly match blogging for a world-wide reach, the ability to target your message to people most likely to buy and for general return on investment for your advertising “buck”. Let me illustrate with something real-world.
A reader of my PhilFAQS blog wrote and asked me some questions about renewing his US passport. He mentioned he was living essentially “on the beach” in Palawan, and he was eking out a living giving lessons and renting out stand up paddle boards. Interesting. I didn’t even know what a ‘stand up paddle board” was (it’s a surfboard that you stand up on and propel yourself out to where the waves are breaking with a long paddle).
Turns out it’s a sport that is pretty much world-wide, where ever there’s a beach and surf, and it’s noted for being a lot easier to learn than traditional surfing, with many of the same thrill but a lot fewer “spills”.
When I asked my reader where the customer’s for his business came from, he mentioned several ways including signs and billboards, tie-ins with some local hotels, commissions paid to locals who referred customers, etc. But when I asked about a website or blog , there was none. When I asked how someone in the States or even up here on Luzon in the city would find out about him .. no answer. really.
This fellow could easily increase his business dramatically by having a website … but not just any “dead” website, a blog where he put himself out to the world and people came to know him.
There are, looking online, a whole hoop and group of websites about stand up paddle boarding on Palawan, but you know what they lack? Any personal connection. Anything that convinces me the the business is run by someone I can relate to. Anything that indicates actual warm, friendly human beings operate the place, rather that just some semi-automated money collectors.
Tell you what, I’m already going way over my “word budget” here, but trust me, there is not a single business I can think of that could not dramatically increase it’s customer count with a bog that was up to date, entertaining (people love to come to blogs about living in the Philippines and read about our day-to-day life here), and provide value … how to type articles and such.
Trust me of you want to get a business going, the FIRST thing rather than the last thing ought to be starting and keeping up with, a blog about it.
4. To Become More Well Known, A Recognized Expert (Build A Platform) and Show Your Resume’
Last but not least is the real reason I started to write this article. For you patient folks who have stuck it out this far and who are mumbling under their breath, “Darn it Dave, I just want a regular job, where an employer tells me what time to report to work, what my duties are, when I can quit for the day, and what day my sweldo (pay) will come.”
Well don’t worry, I didn’t forget you. I’m going to tell you why, in 2014, and especially for a “stranger in a strange land”, I think a blog out to be one of your first tools to employ, and why, as with building a business, a blog probably offers more “bang for the buck” in your job quest.
If nothing else you should work up a modern resume’ and perhaps even a brochure or capability brief, which “sells’ you. And you should have it on line, today, in a simple blog when you introduce yourself (as a person, not a pile of job titles and statistics) and start interacting with the world.
Now I used the word ‘sell” and many of you out there are going to start turning off I think, because one of the chief reasons many people give for not starting their own business is, “I suck a sales” and “I hate sales”.
Well that may be (it’s certainly true of me, too) but EVERYTHING involving money involves sales and most certainly the supposedly simple act of getting hired into an existing job is a sales task, pure and simple. You have to sell yourself as the best possible candidate for the job.
Getting a Job Is Selling Yourself!
You may not have been thinking that way, but it is the truth. The chief ‘sales tools’ available are your resume’, and/or a CV, a cove letter or some personalized tool that shows why you are interested in and qualified fir a particular job, and nay other data you can get in front of a prospective employer to show her or him that you, and not some other candidate, is the one to hire.
That’s salesmanship, my friend, and if you don’t feel you know anything about selling, I suggest you do what I tell hundreds of people every year who ask me about jobs and then counter with, “But I don’t know how to do xxx.”
The answer I give always is, “Then learn, damn it!.” Life is actually about learning. Learning does not end when you graduate from a school or complete some technical course. Ideally learning should keep going all your life, and if you are seeking a job, learning had better be very high on your priority list.
Do You Even HAVE the Basic Tools
Almost invariably the folks who ask me about finding a job don’t even HAVE a resume’. And for the small percentage of those who do, it’s hidden away on paper, waiting for someone to ask for it to be handed over. That won’t do in today’s world, guys and gals.
The very first thing you should be doing about getting a job is preparing your “sales package”. Write up a resume that presents your unique abilities and talents (your USP, or Unique Selling Proposition) and put up a very simple (even free), blog so that people can find your data with one click of their mouse. (there’s a wealth of up to date info on online resume’s from employment experts here)
The next thing you should do is write. Not a lot, something simple is even better than something complex, but you should write … everyday. Don’t have time to write every day? How can that be, you don’t have a job so what else are you doing with your day? I think you should write every day both to increase your chances of people finding you via search and also to make yourself appear alive, eager to learn and bale to think on your feet … the prime things I would look for in a job candidate. I really don’t care what you already know, I want proof that you are a real person and someone interested in learning new things, because if I do hire you I am certainly going to have to teach you how I want things done.
Lastly, AFTER you have your resume online, and you have some day-by-day descriptions of what you are doing to find a job, things you have learned, things you are learning, things that prove there is “intelligent life” at the other end of your URL, then, go on Facebook and Instagram and Twitter and LinkedIn and Pinterest and whatever other social site you like, and send people to your resume.
Ask for their opinion .. people love to share. Ask for help, ask them to read and let you know about potential employer targets, ask them what work they do and how they found it.
In other words, be real and alive. Don’t post something like “Please help me find a job”, ask people to interact with you … you’ll be surprised, I guarantee, how people respond when you think more of yourself than a simple “Job Beggar”.
Proof This Works:
Two days ago I met a young lady who just arrived in the Philippines from the USA and she’s “looking for a job”. She’s very qualified for the type of work she’s looking for (modeling). She’s the right age (young), she’s very attractive, she has a light complexion, she’s half Filipino/half American (the type that a huge percentage of the models you see on TV and at shows are now here in the Philippines, and she has complete family support … her dad is with her in the Philippines.
Know what one of the first pieces of reliable, professional advice she got from a lady who is high up in the fashion industry told her to do right away?
Yep, you guessed it, start a blog or more specifically in “fashion speak”, a FLOG, a website where she can keep her portfolio pictures available online, contact data, resume’ and all that standard type stuff, and a blog section where she should write about her “journey” to stardom, every day. In the words of the fashion adviser, fans want to know even what you had for breakfast, that’s how you build a following”.